Adidas Brand Profile

 

Adidas is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.
Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas and Puma are both currently based in Herzogenaurach, Germany.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2012 was listed at €34.48 billion.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashion and life-style; and Style Essentials, with the main group within this one being Y-3.

"Adidas is all in" is the current global marketing strategy for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. "Impossible is Nothing" was the previous mainstream marketing slogan for Adidas.

Categories: ADIDAS

Calvin Klein Brand Profile

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and
women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture).

• Calvin Klein is all about modern, practical fashion. Here's how to translate the runway looks for yourself:
• Think urban uniform - leather skirt, turtleneck, tights and pumps or boots. Mix and match colors and fabrics, but this is an easy, work-ready look that looks good on everyone.
• Choose long, lean lines in whatever you wear -- from knee-length skirts to narrow, cropped pants worn with boots.
• Add standout pieces in reptile like alligator or crocodile (or leather stamped to make mock crock) -- jackets, pants, skirts. Try boots or bags for smaller doses.
• Skip the jewels -- less is more for Calvin's look.
• Find styles in muted and deep tones like gray, ruby red and black.
• Choose lots of leather; wear a trim jacket in the place of a blazer, not just as outerwear.
• Opt for styles that frame the face through structure, rather than ornamentation -- deep V necklines, turtlenecks, buttoned-to-the-top jackets.
• Try a maxi coat for the perfect dramatic complement to spare styles.

Categories: CALVIN KLEIN